Die Familienunternehmer ASU e.V. (Lower Rhine Regional District)
Risk map as a financial signal
At the invitation of Die Familienunternehmer – ASU (the association of family entrepreneurs) and Die Jungen Unternehmer – BJU, Regionalkreis Niederrhein (the Lower Rhine regional district), and Deutsche Bank AG, economist Markus Müller gave a lecture to more than 40 entrepreneurs at Deutsche Bank Wuppertal on 2 October 2012. The topic of the talk was "The risk map and its uniqueness – subjective and objective risk perception in a globalised world".
In his welcoming speech, Kai Giesel, member of the management of Deutsche Bank, referred to the long-standing good cooperation between the bank and the association of family entrepreneurs. As Axel Vollmann, regional chairman of the association, explained in his speech, he wished for greater transparency and more information from the banking industry – especially with regard to the euro crisis – rather than growing inscrutability.
Speaker Markus Müller gave the audience a look behind the scenes with his talk on the risk map, a tool that visualises and relates the large pool of economic and capital market-oriented data. On the basis of the transparency thus gained, scenarios relevant to the investor can be directly derived and graphically displayed. Proposed adjustments to the asset structure can be tested for effectiveness before they are actually implemented on the market. The expert emphasised that globalisation is a trend that has always existed in the history of mankind and is unstoppable. He ended his talk with the following conclusion: "As the largest single market in the world, Europe needs the euro." The talk was followed by a very lively discussion, which showed how great the need for information and debate in this area is.
Picture caption (from left to right): Ralf Ehser (Deutsche Bank), Dieter Sander (IsoProfil), Markus Müller (Deutsche Bank), Kai Giesel (Deutsche Bank)
Source (15.10.2012): www.familienunternehmer.eu/regionalkreis-niederrhein/rueckblicke/rueckblick/risikolandkarte-als-investitionshilfe.html